IMM: Boulder, Colorado
IMM or Ideas Made Measurable is an agency in Boulder, Colorado with tons of great people. During my short time there, I started to develop a new brand language as well as a design system to use in creating their new website.
Since they are located in Boulder, I thought it was good to use nature as an influence, everything is related in some form or another to the natural world, even the naming of the colors.
Below is a sample home page, using the elements from the design system.