MRM/MCCann: New York, NY
As part of the launch of Quantum TV, Verizon FiOS wanted to use a
I both conceived and lead this concept and created the following storyboards as part of the pitch for an interactive pre-roll. The original pitch seen here involved filming Craig in front of a green screen and having all the benefits of Quantum TV. I created all the 3D used here in Cinema4D. The pitch was a success and it soon went viral in the agency, getting broadcast onboard. It soon turned into a broadcast campaign that won Adweek’s ad of the day.