Freelance: Montclair, NJ
A realtor in Montclair, NJ who is a huge running fan wanted to name his realty company after Rodger Bannister who ran the first sub-4-minute mile.
I used the idea of speed to help me come up with a visual language for the brand, including the colors and design. The logo works in two ways, spelled out and as a mark.
Specifications are very important to me because they solidify my thinking behind the idea and structure of the work.
Mock Ups are my favorite part of the logo process, its the icing on the cake that brings your hard work to life. Click to enlarge.