Creative Direction | 2014 | FiOS

Wish You Were Here, an attempt to re-brand FiOS, was concieved with one thing in mind, that entertainment is not just a passive experience but a destination that transforms our emotions into the people we are today. The campaign creative direction focused not on slick technology, but real human faces, full of intense emotional reactions that occur naturally when they are engaged in entertainment from something so intense as FiOS.

FiOS Creative DirectionFiOS Creative Direction
FiOS Creative DirectionFiOS Creative Direction
FiOS Creative DirectionFiOS Creative Direction
FiOS Creative DirectionFiOS Creative Direction