App Design | 2011 | Time Warner

 

Ogilvy approached Time Warner Cable Business Class to create a tool that would offer them a customized approach to using their business services for mobile, web hosting, security etc. When I was given the project, I came up with a unique, branded circle interface. Thinking this would be a fun way to interact with the tool as well as a immediately recognizable way to leverage it through other marketing channels.

The idea behind the tool is that you would input the needs of your business, via sliders and a customized solution would be generated in real time. The final circle design would be a color coded metaphor for your unique business needs, individualized & customized. I also played around with several other ways to offer this tool including an app and standard web page. The following select screens made it to the concept stage only. 

Time Warner App DesignTime Warner App Design

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